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VIDEO

Making Customer Onboarding Your Competitive Edge

Learn why onboarding is the most overlooked competitive edge in B2B SaaS in this session with Frank Auger, COO at OnRamp and former post sales executive at HubSpot.

Drawing on two decades of building CS and onboarding teams, Frank breaks down why customers fall into the “valley of despair” right after the sale, how complexity and friction quietly drive higher support costs and up to 15 percent more churn, and what to do about it.

He introduces five practical onboarding guiding principles and shows how to reframe onboarding from a cost center into a business critical revenue metric, with a specific focus on reducing disengagement, measuring time to first action in minutes, and using technology to remove friction so your team can scale without sacrificing the customer experience.

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Real Teams. Real Results. Real Revenue.

See how
Qualia
A2Z
Flosum

"We were trying to solve how to continue to balance the idea of quality and efficiency with onboarding new customers. We needed to double our onboarding capacity in 3 months or less, which is not easy."

53%
Reduction in time to "go live"
3x
Onboarding scale in less than a year
Brian Thome
Chief Customer Officer, Qualia

"OnRamp is a verb at A2Z. When anything onboarding comes up, it's not uncommon to hear someone say, 'just OnRamp it'."

75%
Improved time to activation
85%
enhanced onboarding efficiency
Seth Ritz
Chief Operating Officer, A2Z

OnRamp has completely transformed how we onboard customers. What once took weeks of manual efforts is now automated, simple, and scalable - freeing up my team's time for value-based engagements.

70%
reduction in onboarding time
7
repeatable playbooks that scale
Scott Carruth
VP, of Customer Success, Flosum
Frame 20491