How A2Z improved time-to-activation by 75% with OnRamp

1. Embedding OnRamp into Implementation Strategy

The A2Z team wanted to ensure OnRamp was embedded into every piece of their implementation strategy right from the start. They needed to take a consistent approach across teams and build a strong foundation that would scale with rapid future growth.

The flexibility of the platform to create playbooks that span across use cases, collaborate and communicate with dealerships directly in the product, and track progress across implementations helped OnRamp become deeply engrained into their strategy early. And the ability to embed forms and collect dealer information without leaving the platform has driven significant time savings.

Teams across the organization have been able to leverage OnRamp to quickly activate dealerships and drive down time-to-revenue for A2Z – so much so that “OnRamp” has become a verb within the organization. When anything onboarding-related comes up in conversation, it’s not uncommon to hear someone say, “Just OnRamp it”.

2. Unlocking Actionable Data Visualization

To ensure smooth and efficient operations while scaling, another key piece of the platform was the ability to unlock necessary data visualizations. In-platform reporting into bottlenecks, project progress and time-to-completion allows A2Z leadership visibility to understand what accounts are stuck, see where the root causes are, and determine how to resolve the issue and improve the process.

The ability to export onboarding data for further analysis through integration into other Business Intelligence tools is also critical to scale at the pace needed. This allows A2Z to provide detailed reporting and visibility into dealer onboarding status to their partners, so they can go live on the marketplace site as quickly as possible. Being able to easily create custom views enables the team to make onboarding data a key piece of strategic decisions.

3. Leveraging OnRamp Beyond Onboarding

While the primary intent of the A2Z and OnRamp partnership is to get dealers onboarded and activated on the retailer’s site as quickly as possible, A2Z does occasionally need to offboard dealerships no longer participating in the program. Due to the success of OnRamp in onboarding dealerships effectively, A2Z has also started creating and using Playbooks to offboard dealers, when needed. Due to the flexibility within OnRamp to achieve various outcomes and the pervasiveness of the platform throughout A2Z, the team is always looking for new ways to bring added efficiency and ease to internal employees and partners at both marketplace partners and dealerships.