The Future of CS: 2025 Customer Success Trends and Predictions

Acquiring new customers in 2025 looks different than what you've been doing. The flood of competitors in SaaS and outdated marketing techniques are costing you more money each year with fewer results...

How Outcome-Based Onboarding Scales Renewals & NRR Growth

The push for scale goes by many names If you lead a post-sales Customer Management team you are likely looking for ways to improve the ROI on your operation. Your strategy could be an automation...

From Chaos to Clarity: How CS Ops is Shaping the Future of Onboarding

Just as Sales Ops streamlined sales pipelines and Rev Ops aligned revenue-generating departments to drive predictable growth, Customer Success Operations (CS Ops) is transforming how companies...

The Guide to Customer Success for Non-SaaS Companies

We talk often about customer success for software-as-a-service (SaaS) businesses due to the recurring nature of subscription-based revenue models and the need to maximize customer lifetime value....

The Top 4 Customer Success Podcasts to Listen to in 2025

If you're like most customer success professionals, you want to stay on top of the game by learning the best practices in the profession.

Customer Health Score Explained: How To Drive Retention

How healthy are your customers? If that’s difficult to answer, it could be because you’re not tracking customer health scores. Just 42% of customer success teams do, which means the majority have...

Maximizing Customer Growth: Strategies for Customer Expansion

Growing your business isn’t just about bringing in new customers — it’s also about getting more value from the ones you already have. By focusing on customer expansion strategies, you can drive...

How to Write a Great Customer Satisfaction Survey

Customer satisfaction surveys are a game-changer if your business wants to improve its services and build loyal customer relationships. These surveys provide a window into your customers' minds,...

How to Create a Customer Success Plan

Customer success should top the priority list for any B2B SaaS business. After all, your customers' success is your success. A well-crafted customer success plan guides customers to achieve their...

How To Scale Customer Success Without Increasing Headcount

When most SaaS companies acquire a large army of clients, they usually expand their onboarding teams to ensure new customers derive the most value from their products. The problem is that you can’t...

Churn Prevention: 5 Strategies to Prevent Customer Churn

Your sales and marketing team has a full-blown system for generating leads and acquiring new customers. They are crushing their goals and new customers are being onboarded everyday. It seems like you...

The Top 7 Customer Success Tools for 2025

Customer success tools help companies manage the customer experience — from pre-sales to renewals. Admins or CS leaders typically manage them, but your entire team benefits from implementing customer...

What is a Customer Success Manager (CSM)?

The heart of modern customer engagement strategies lies with the Customer Success Manager (CSM) — a role dedicated to helping clients succeed and fostering strong, long-term relationships. As...

Customer Success vs Account Management: What's the Difference?

For most tech companies, two roles often serve at the forefront of client engagement: the account manager and the customer success manager. While both are pivotal in driving customer satisfaction and...