Melissa Scatena
Melissa Scatena (2)
Churn Prevention: 5 Strategies to Prevent Customer Churn
Your sales and marketing team has a full-blown system for generating leads and acquiring new customers. They are crushing their goals and new customers are being onboarded everyday. It seems like you...
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Churn Prevention: 5 Strategies to Prevent Customer Churn
Your sales and marketing team has a full-blown system for generating leads and acquiring new customers. They are crushing their goals and new customers are being onboarded everyday. It seems like you...
Top 7 Customer Success Tools in 2024
Customer success tools help companies manage the customer experience — from pre-sales to renewals. Admins or CS leaders typically manage them, but your entire team benefits from implementing customer...
What is a Customer Success Manager (CSM)?
The heart of modern customer engagement strategies lies with the Customer Success Manager (CSM) — a role dedicated to helping clients succeed and fostering strong, long-term relationships. As...
Enhancing Customer Engagement With a Customer Onboarding Framework
First impressions are crucial. This is where the customer onboarding framework comes into play, acting as the linchpin for turning new sign-ups into lifelong customers. But what exactly is a customer...
Crafting Customer Onboarding Welcome Emails (Free Templates)
A customer’s first impression can significantly influence their customer journey and eventual lifetime value. As your first touchpoint with new customers, emails set the tone for their entire...
Customer Success Platform, CRM or Onboarding Portal: Which Do You Need?
With so many business enablement tools today, it can be tough to decide which are worth the investment. You want to have the best tools to succeed, but you don’t want to overwhelm your team or...
How to Build a Self-Serve Customer Onboarding Process
Did you know it takes 100 days to onboard the average corporate client?
What Is Time to Value? How To Track, Measure, and Reduce TTV
Ever wonder why some SaaS companies hook you right from the get-go while others take forever to show their worth? That difference often comes down to Time to Value (TTV) — a key metric that can make...
SaaS Implementation: Best Practices to Maximize Your ROI
SaaS tools can make your entire company more efficient and profitable, but only if your team actually uses them. That’s not always guaranteed, as your team is likely more comfortable with your...
The 12 Best Client Onboarding Software of 2024
An efficient customer onboarding process is crucial for retaining clients and ensuring their success. However, implementing it is easier said than done. As a customer success (CS) leader, you need a...