Onboarding a new dealer onto Kenect’s platform is a multi-step process that involves multiple stakeholders. Because Kenect integrates with phone services and texting solutions, each new customer must complete A2P 10DLC compliance—a telecommunications registration process that requires specific brand information, legal details, and carrier registration. On top of that, Kenect needs credentials to connect with the dealer’s management system, and administrator users need to be set up and logged in.
Before OnRamp, this information-gathering process was handled almost entirely through email. A new customer would receive an email with setup instructions, and what followed was a long chain of back-and-forth messages—collecting credentials, explaining where to find certain information, answering questions, and waiting for responses.
As Corbin explained, “One of the things we were specifically looking for was a portal that let customers self-service their onboarding—see their tasks and complete them on their own with minimal handholding from our team. With OnRamp, we're getting customers into the onboarding process within minutes. It's a significantly better experience for everyone."