Melissa Scatena
Melissa Scatena
How to Run a Successful Customer Kick Off Meeting
In the past few years, the cost of winning new customers has skyrocketed—nearly doubling since 2013. That’s why starting off every client relationship the right way is so critical for your business....
Featured Posts
How to Run a Successful Customer Kick Off Meeting
In the past few years, the cost of winning new customers has skyrocketed—nearly doubling since 2013. That’s why starting off every client relationship the right way is so critical for your business....
The Guide to Customer Success for Non-SaaS Companies
We talk often about customer success for software-as-a-service (SaaS) businesses due to the recurring nature of subscription-based revenue models and the need to maximize customer lifetime value....
Customer Health Score Explained: How To Drive Retention
How healthy are your customers? If that’s difficult to answer, it could be because you’re not tracking customer health scores. Just 42% of customer success teams do, which means the majority have...
How To Measure the ROI of Customer Onboarding
You already see the value of a customer onboarding solution, but you just don't know how to convince decision-makers to pull the trigger. Without the right language and data to position your choice...
Maximizing Customer Growth: Strategies for Customer Expansion
Growing your business isn’t just about bringing in new customers — it’s also about getting more value from the ones you already have. By focusing on customer expansion strategies, you can drive...
A Guide to Calculating SaaS Retention Metrics
Picture this: your SaaS company’s product is solid, marketing is on point, and new customers are signing up left and right. You’re feeling pretty invincible.
How to Create a Customer Success Plan
Customer success should top the priority list for any B2B SaaS business. After all, your customers' success is your success. A well-crafted customer success plan guides customers to achieve their...
How To Scale Customer Success Without Increasing Headcount
When most SaaS companies acquire a large army of clients, they usually expand their onboarding teams to ensure new customers derive the most value from their products. The problem is that you can’t...
How to Create a New Client Onboarding Form (Free Templates)
The success of the customer onboarding process hinges on clear communication and setting the right expectations from the start. A client onboarding form plays a pivotal role in this, acting as a...
Navigating the Vendor Onboarding Process
Let’s face it — getting new vendors on board can be a make-or-break situation. When you nail the vendor onboarding process, you lay the groundwork to make sure everyone is on the same page and things...