Melissa Scatena
Melissa Scatena
The Guide to Customer Success for Non-SaaS Companies
We talk often about customer success for software-as-a-service (SaaS) businesses due to the recurring nature of subscription-based revenue models and the need to maximize customer lifetime value....
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The Guide to Customer Success for Non-SaaS Companies
We talk often about customer success for software-as-a-service (SaaS) businesses due to the recurring nature of subscription-based revenue models and the need to maximize customer lifetime value....
Customer Health Score Explained: How To Drive Retention
How healthy are your customers? If that’s difficult to answer, it could be because you’re not tracking customer health scores. Just 42% of customer success teams do, which means the majority have...
How To Measure the ROI of Customer Onboarding
You already see the value of a customer onboarding solution, but you just don't know how to convince decision-makers to pull the trigger. Without the right language and data to position your choice...
Maximizing Customer Growth: Strategies for Customer Expansion
Growing your business isn’t just about bringing in new customers — it’s also about getting more value from the ones you already have. By focusing on customer expansion strategies, you can drive...
A Guide to Calculating SaaS Retention Metrics
Picture this: your SaaS company’s product is solid, marketing is on point, and new customers are signing up left and right. You’re feeling pretty invincible.
How to Create a Customer Success Plan
Customer success should top the priority list for any B2B SaaS business. After all, your customers' success is your success. A well-crafted customer success plan guides customers to achieve their...
How To Scale Customer Success Without Increasing Headcount
When most SaaS companies acquire a large army of clients, they usually expand their onboarding teams to ensure new customers derive the most value from their products. The problem is that you can’t...
How to Create a New Client Onboarding Form (Free Templates)
The success of the customer onboarding process hinges on clear communication and setting the right expectations from the start. A client onboarding form plays a pivotal role in this, acting as a...
Navigating the Vendor Onboarding Process
Let’s face it — getting new vendors on board can be a make-or-break situation. When you nail the vendor onboarding process, you lay the groundwork to make sure everyone is on the same page and things...
Churn Prevention: 5 Strategies to Prevent Customer Churn
Your sales and marketing team has a full-blown system for generating leads and acquiring new customers. They are crushing their goals and new customers are being onboarded everyday. It seems like you...